Join the Flinders Ranges & Outback
2024 Marketing Campaign
In recent years, the Flinders Ranges & Outback has built a robust digital footprint, with our website and social media accounts now boasting strong traffic volumes:
61,000
website visitors in 2023
22
average industry leads per day from our site to local operators
1 Million
people were reached by our Facebook activity in 2023
13,366
Instagram followers
This year, the FRO board is pleased to offer members an invitation for your business to be featured in our 2024 Marketing Campaign.
How will the campaign work?
The operator ads will be run from FRO's Meta accounts (Facebook and Instagram). Our previous advertising activity means we have audience data and insights to draw from to make this campaign even more targeted and effective. We will focus on potential visitors within Australia and use additional targeting to find people relevant to specific travel categories (eg accommodation, fossil tourism, events - see booking form).
Ads will link to the Flinders Ranges and Outback website - either to feature articles or directly to your ATDW listing.
Booking deadline is Wednesday, March 6, 2024.
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When?
This six-month social media campaign launches March 1 to August 31, 2024.
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Why participate?
Together we can raise the profile of the region, encouraging more visitors and bookings for the region. Flinders Ranges and Outback Committee have also committed funds for this project.
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What do I need to do?
Step 1) Make sure your ATDW listing is updated with high quality images and accurate details.
Step 2) Complete the booking form with your preferred package and return to WOOF Media via email. Remember to tick the categories relevant to your business.
Packages
| Inclusions - Six Month Campaign | Tier One ($1,350 + GST) | Tier Two ($2,200 + GST) | Tier Three ($3,050 + GST) |
|---|---|---|---|
| Featured in “roundup” style blog published on FRO website (Information sourced from your ATDW listing.) | |||
| $600 (per featured member) in Meta Ads budgeted to promote the blog | |||
| 1 x Organic Social Post on FRO's Facebook & Instagram | |||
| Meta Ad promoting your product only (Run time of 4-6 weeks) Includes: 2 x ads written by WOOF Media and $600 dedicated Meta Ads budget. Ads click through to your ATDW listing on the FRO website | |||
| Meta Ad promoting your product only (Run time of 6-8 weeks) Includes: 3 x ads written by WOOF Media and $1,200 dedicated Meta Ads budget Includes consultation to plan your content Option to split the 6-8 weeks into 2 x 3 week blocks Ads click through to your ATDW listing on the FRO website |
Terms and Conditions
Participating businesses need an active ATDW listing. It is strongly recommended that your listing features an array of professional images and a detailed description.
Campaign requires a minimum buy-in from businesses to proceed. Should the minimum total not be reached, Flinders Ranges & Outback reserve the right to terminate the campaign and WOOF Media will refund your booking in full.
No text or logos are allowed on images.